B-well approached us to create a bank of content to use across billboards, print and digital platforms - The brief? Create natural, bright, health-focused imagery that feels fresh and nutritious, heroing the B-well products. Shot by Matthew Henning.
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Hero Landscapes
B-well is renowned for their health badges - From Heart and Stroke Foundation, to Omega 3 to CANSA. We were given a shotlist of group scenes heroing each health certification and the products that boast it.
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Canola Oil
B-well Canola oil is the ultimate hero of the B-well range. We created several scenes to feature the entire range of B-well products. We shot this bottle in every single one.
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Food Styling
Although minimal, food styling was an essential part of creating each image. We brought in fresh bakes, fried foods, fresh greens along with a plethora of raw ingredients and herbs to elevate every shot.
